![]() ![]() ![]() It is intended, Facebook claims, as a means of "social marketing" - users recommending products and services to their peers. But will it survive 'the next big thing'?īeacon, launched in November, tracks the transactions Facebook users make at e-commerce sites such as ticketing company Fandango and Blockbuster Video, in order to list them in the user's "mini-feed". Since lifting its university-only restrictions in September 2006, Facebook has become the poster child for social networks and attracted more than 100 million users.
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